IT'S NOT WHAT YOU SAY. IT'S WHAT THEY HEAR.

UNDERSTAND YOUR AUDIENCE – THE OPINIONS, ATTITUDES, AND EMOTIONS THAT MAKE THEM TUNE IN OR TURN OFF.

WE PINPOINT LANGUAGE THAT GARNERS SUPPORT AND INSPIRES ACTION.

YOU DELIVER A MESSAGE THAT RESONATES AND DRIVES RESULTS.

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Our work combines market research with language creation to deliver winning messaging. And simply put: no one does it better.

We reveal what target audiences are truly thinking and feeling and — most importantly — why.

From instant response dial sessions to precise public opinion and language polling, our research is your guide to the most effective communications strategy.

Our analysis of the results will help you learn exactly what your target audience wants ­and needs to hear.

Our team has unmatched experience, having counseled presidents and prime ministers, Fortune 100 CEOs and professional sports franchises, nonprofit directors and Hollywood creatives.

Nothing rivals the power of the right words at the right moment. Working closely with our clients, we ensure messaging drives public opinion, rather than simply responding to it.

Whether you’re publishing for yourself or on behalf of your company, do yourself a favor: run it by a good editor.

Brand Building & Narrative Development

Product Positioning & Marketing

Reputation & Issue Management

Crisis Communications

Employee Engagement

Ad Testing & Creation

Media Relations & Training

Testimonials

"Working with Luntz Global does not feel like working with a consultant at all. It feels like working with family. At HBO we have long tenures and Luntz Global gives us real and objective insights, in a very comfortable way, to help us carve new pathways to fresh ideas and business approaches. Luntz Global cares about our business as if it's their own."

“Working with Luntz Global does not feel like working with a consultant at all. It feels like working with family. At HBO we have long tenures and Luntz Global gives us real and objective insights, in a very comfortable way, to help us carve new pathways to fresh ideas and business approaches. Luntz Global cares about our business as if it’s their own.”

— HBO

"Advertising is an art. Every word matters. Every visual matters. Every sequence matters. And nobody understands that better than the creative team at Luntz Global. Utilizing an innovative mix of qualitative and quantitative research, they help us perfect our ad campaigns before we go to market. Their insights are simply invaluable."

“Advertising is an art. Every word matters. Every visual matters. Every sequence matters. And nobody understands that better than the creative team at Luntz Global. Utilizing an innovative mix of qualitative and quantitative research, they help us perfect our ad campaigns before we go to market. Their insights are simply invaluable.”

— CKE Restaurants

"Nothing rivals the power of the right words at the right time. Luntz Global knows better than anyone else how to create and cultivate language that transforms ideas into action – with a consistent focus on the consumer. They're a company to watch."

“Nothing rivals the power of the right words at the right time. Luntz Global knows better than anyone else how to create and cultivate language that transforms ideas into action – with a consistent focus on the consumer. They’re a company to watch.”

— Transamerica

"No one else does what Luntz Global does. Their team has tackled some of our thorniest challenges, delivering vital insight into what our users think and feel, and creative, compelling language that simply works."

“No one else does what Luntz Global does. Their team has tackled some of our thorniest challenges, delivering vital insight into what our users think and feel, and creative, compelling language that simply works.”

— Fortune 100 Tech Company

"These are the world's best professionals."

“These are the world’s best professionals.”

— The Guardian (London)

"Luntz's forte is constructing the phrase that persuades – always a skill in demand in corporate America."

“Luntz’s forte is constructing the phrase that persuades – always a skill in demand in corporate America.”

— BusinessWeek

"Luntz’s political savvy has impressed the corporate world, too. We wanted someone who understood the language of competition and deregulation."

“Luntz’s political savvy has impressed the corporate world, too. We wanted someone who understood the language of competition and deregulation.”

— Edelman Worldwide

"The nation's leading provider of market research."

“The nation’s leading provider of market research.”

— Seattle Times

More top companies are ditching outdated models and ushering in innovative approaches to performance assessment.

If you're not constantly challenging your industry assumptions, you're at risk of being blindsided by subtle tide shifts in public opinion that swell to waves of outrage.

On Super Bowl Sunday, the commercials are as highly anticipated as the game itself.  We dial-tested the Super Bowl ads to separate the winners from the losers.

Paramount
Transamerica
Hilton
AARP
CKE
Disney
Pfizer
CBS
Yankees
NASCAR
Westfield
Amway
Emerson
Guggenheim
Apollo
Southern Company
HBO
Delta