Consumer research and focus group marketing
IT'S NOT WHAT YOU SAY. IT'S WHAT THEY HEAR.
UNDERSTAND YOUR AUDIENCE – THE OPINIONS, ATTITUDES, AND EMOTIONS THAT MAKE THEM TUNE IN OR TURN OFF.
WE PINPOINT LANGUAGE THAT GARNERS SUPPORT AND INSPIRES ACTION.
YOU DELIVER A MESSAGE THAT RESONATES AND DRIVES RESULTS.
Our work combines market research with language creation to deliver winning messaging. And simply put: no one does it better.
We reveal what target audiences are truly thinking and feeling and — most importantly — why.
From instant response dial sessions to precise public opinion and language polling, our research is your guide to the most effective communications strategy.
Our analysis of the results will help you learn exactly what your target audience wants and needs to hear.
Our team has unmatched experience, having counseled presidents and prime ministers, Fortune 100 CEOs and professional sports franchises, nonprofit directors and Hollywood creatives.
Nothing rivals the power of the right words at the right moment. Working closely with our clients, we ensure messaging drives public opinion, rather than simply responding to it.
We dial-tested this year's Super Bowl ads to separate the winners from the losers.
Brand Building & Narrative Development
Product Positioning & Marketing
Reputation & Issue Management