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IT'S NOT WHAT YOU SAY. IT'S WHAT THEY HEAR.

UNDERSTAND YOUR AUDIENCE – THE OPINIONS, ATTITUDES, AND EMOTIONS THAT MAKE THEM TUNE IN OR TURN OFF.

WE PINPOINT LANGUAGE THAT GARNERS SUPPORT AND INSPIRES ACTION.

YOU DELIVER A MESSAGE THAT RESONATES AND DRIVES RESULTS.

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Expert Communication Strategists

Our work combines market research with language creation to deliver winning messaging. And simply put: no one does it better.

We reveal what target audiences are truly thinking and feeling and — most importantly — why.

From instant response dial sessions to precise public opinion and language polling, our research is your guide to the most effective communications strategy.

Our analysis of the results will help you learn exactly what your target audience wants ­and needs to hear.

Our team has unmatched experience, having counseled presidents and prime ministers, Fortune 100 CEOs and professional sports franchises, nonprofit directors and Hollywood creatives.

Nothing rivals the power of the right words at the right moment. Working closely with our clients, we ensure messaging drives public opinion, rather than simply responding to it.

Women voters split on Trump, Clinton, and the Issues

In a New York focus group for CBS This Morning, Frank Luntz talked with women voters, who discussed the presumptive presidential nominees more in terms of serious concerns than actual loyalties.

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"Their methodology has always been outstanding. They think outside the Washington box, and bring a fresh, new perspective to issues."

“Their methodology has always been outstanding. They think outside the Washington box, and bring a fresh, new perspective to issues.”

— Andy Sieg, Merrill Lynch

"The Maestro of Messaging ... Luntz has forever redefined the way public policy issues will be framed."

“The Maestro of Messaging … Luntz has forever redefined the way public policy issues will be framed.”

— Public Affairs Council

"When Frank Luntz invites you to talk to his focus group, you talk to his focus group."

“When Frank Luntz invites you to talk to his focus group, you talk to his focus group.”

— Barack Obama

"The nation's leading provider of market research."

“The nation’s leading provider of market research.”

— Seattle Times

"The Nostradamus of pollsters."

“The Nostradamus of pollsters.”

— David Frost

"These are the world's best professionals."

“These are the world’s best professionals.”

— The Guardian (London)

"Luntz's forte is constructing the phrase that persuades – always a skill in demand in corporate America."

“Luntz’s forte is constructing the phrase that persuades – always a skill in demand in corporate America.”

— BusinessWeek

"Luntz’s political savvy has impressed the corporate world, too. We wanted someone who understood the language of competition and deregulation."

“Luntz’s political savvy has impressed the corporate world, too. We wanted someone who understood the language of competition and deregulation.”

— Edelman Worldwide

“Their methodology has always been outstanding. They think outside the Washington box, and bring a fresh, new perspective to issues.”

– Andy Sieg, Merrill Lynch

What do Americans think of car buying?

Frank Luntz was the keynote speaker at the Vehicle Finance Conference in Las Vegas, where he shared some insightful numbers on what Americans love and loathe about the car-buying process.

Attack Ads: Spring Update

Political attack ad season is in full bloom.

Frank Luntz takes a closer look at recent ads that resonate – and those that fail to hit the right notes.

WHAT DOES THE “SNAPCHAT GENERATION” THINK?

In partnership with Snapchat, we conducted a groundbreaking study of America’s first- and second-time voters (ages 18-26).

The results may surprise you.

NFL
Facebook
Bill and Melinda Gates Foundation
GM
Pfizer
BBC
Yankees
Frito Lay
Kroger
Google
Merrill Lynch
NBC
Fedex
Amway
Lowe's
Coca Cola
Guggenheim
GE
NHL
A
News Corporation
BR
Lockheed Martin
Pepsi
McDonalds
citi
Continental Airlines
The Spirit of Enterprise US Chamber of Commerce
MGM Mirage
eBay