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media mentions: television



Our firm, and our CEO, Dr. Frank Luntz, are often in the media, discussing how language shapes our world. Frank is a proud Fox News contributor and CBS News analyst. Click on any of the links below to see us in the news:


America's Pregame - Sept. 11, 2014 - Frank Luntz's Advice to NFL on Handling Ray Rice Scandal

A recent surveillance video, in which NFL player Ray Rice is seen punching his now-wife Janay, has sparked controversy regarding the NFL's apparent lack of punishment for players involved in domestic abuse. In light of this, Frank Luntz offers advice to the NFL on how to redeem its reputation with disappointed fans who think the League and Commissioner, Roger Goodell, have been too soft on domestic abuse.

Frank Luntz on CBS This Morning - Aug. 29, 2014 - Americans Pessimistic About Economy

At CBS Studios, a Frank Luntz focus group reveals American's deep-seated pessimism and hopelessness about the United States economy. They truly believe their children will be worse off than they are if things don't change, and a number of people said they would even consider leaving the country to find better opportunities.

Frank Luntz Immigration Focus Group on Hannity - July 25, 2014

The second installment of a series; Frank Luntz asks a focus group comprised of both Republican and Democratic voters to share their opinions regarding the immigration issues that America currently faces, with an emphasis on President Obama's leadership in this area.

Frank Luntz Immigration Focus Group on Hannity - July 16, 2014

The first installment of a series; Frank Luntz asks a focus group comprised of both Republican and Democratic voters to share their opinions regarding the immigration issues that America currently faces, including the recent influx of child immigrants.

BBC Daily Politics - July 8, 2014

American pollster Frank Luntz discusses upcoming elections after conducting focus groups in the UK. He told Jo Coburn on the Daily Politics: "I can tell why each person is going to do badly. I can't give you a winner at this point."

Fox Sports 1 - May 12, 2014 - Frank Luntz Analyzes Donald Sterling's Apology

Fox Sports 1 Communications Analyst, Frank Luntz, provides his analysis of LA Clippers owner, Donald Sterling's, weak attempt at an apology after a recording surfaced in which Sterling allegedly made extremely racist remarks.

Frank Luntz on Fox News - May 5, 2014 - Humor in Political Ads

Frank Luntz discusses a recent spate of humorous political ads and analyzes the effectiveness of humor in these types of ads.

Frank Luntz on BBC Newsnight - April 17, 2014

Frank Luntz lends his political expertise to a discussion of upcoming elections in the U.K.

CBS This Morning April 3, 2014 - Majority of Americans Now Support Legalizing Marijuana

Frank Luntz asked one of his focus groups to share their thoughts on legalizing marijuana. Most believe it should be legalized, though factors such as political persuasion and geographical region do draw lines between those who support legalization and those who do not. A recent poll shows 54% of Americans support legalization, compared to just 41% in 2010.

CBS This Morning - April 1, 2014 - GM CEO Speaks to Washington

Dr. Frank Luntz analyzes statements made by General Motors CEO, Mary Barra, as she attempts to rebuild confidence in the GM brand in the wake of a scandal in which known safety defects were kept secret for years.

CBS This Morning 3.18.14 - GM Follows Luntz Lesson

On CBS This Morning's March 14, 2014 episode, Frank Luntz criticized GM CEO Mary Barra for not taking a personal approach in her response to the massive recall of GM vehicles due to an ignition switch problem that is linked to 12 deaths. In the days following Luntz's CBS appearance, Barra released a new statement in which she makes a personal connection by mentioning her children, just as Frank Luntz suggested.

Frank Luntz on CBS This Morning - March 14, 2014 - GM Investigation

Dr. Frank Luntz lends his insight into General Motors' handling of the government investigation which suggests that faulty airbags in GM vehicles may be linked to as many as 300 deaths.

Frank Luntz on CBS This Morning - Dec. 18, 2013 - Continuing Doubts About the Affordable Care Act

A new poll reveals Americans' continuing doubt and pessimism about the Affordable Care Act. Frank Luntz joins the panel to discuss the poll and offer his explanation for why people feel this way about the ACA.

Frank Luntz on CBS This Morning - Nov. 25, 2013 - Focus Group Explores Country's Current Mood

Frank Luntz joins the broadcast to discuss a focus group he moderated in October 2013, in which most participants expressed waning belief in the American Dream.

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