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Dr. Frank Luntz’s bestselling books bring the best of Luntz Global language to you. On every page you’ll discover word findings that are backed by countless hours of research. Each edition takes a different in-depth focus that provides a window into American living – but all of them offer the kind of actionable conclusions that you can begin using today. Get your copy now!

Win

From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to media legends Roger Ailes, Don Imus, and dozens more, Luntz tells their stories – in their own words – and demonstrates how their style of operation and communication is absolutely essential to their success. Luntz makes it clear that following the rules of effective communication is indispensable in any successful human endeavor.

Dr. Luntz offers more than seventy new “words that work” for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions. There are more than three dozen specific lessons and recommendations – and each one directly illustrates the nine essential action-oriented principles of winning at every level: People-Centered, Paradigm-Breaking, Prioritizing, Perfection, Partnerships, Passion, Persuasion, Persistence and Principled Actions.

Do you have what it takes? Win is an unprecedented examination of the art, science, and language of winning, and a must-have for people who want to understand and emulate the winners of today.

THE DEFINITION OF WINNING
  • The ability to grasp the human dimension of every situation…
  • the ability to know what questions to ask and when to ask them…
  • the ability to see the challenge, and the solution, from every angle…
  • the ability to communicate their vision passionately and persuasively…
  • the ability to connect with others and create an enduring chemistry, and 10 other universal attributes of winners.

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What Americans Really Want...Really

No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O’Reilly to Bill Maher, America’s leading pundits, prognosticators and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market products and services during this turbulent time, but only one man really understands the needs and desires of the New America.

From restaurant booths to voting booths, Luntz has watched and assessed our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do they really want in their daily lives? In their jobs? From their government? For their families? And how does understanding what Americans want allow businesses to thrive? Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly, and then puts the pieces back together in a way that reflects the society in which we live. What Americans Really Want...Really is a real, if sometimes scary, discussion of Americans’ secret hopes, fears, wants and needs.

The research in this book represents a decade of face-to-face interviews with twenty-five thousand people and telephone polls with one million more, as well as the exclusive, first-ever “What Americans Really Want” survey. What Luntz offers is a glimpse into the American psyche, along with analysis that will rock assumptions and right business judgment. He proves that success in virtually any profession demands that we either understand what Americans really want, or suffer the consequences.

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Words That Work: It's Not What You Say, It's What People Hear!

Why are some people so much better than others at talking their way into a job or out of trouble? What makes some advertising jingles cut through the clutter of our crowded memories? What's behind winning campaign slogans and career-ending political blunders? Why do some speeches resonate and endure while others are forgotten moments after they are given?

The answers lie in the way words are used to influence and motivate, the way they connect thought and emotion. And no person knows more about the intersection of words and deeds than language architect and public-opinion guru Dr. Frank Luntz.

In Words that Work, Dr. Luntz not only raises the curtain on the craft of effective language, but also offers priceless insight on how to find and use the right words to get what you want out of life. Whether your goal is to boost company sales, win political office, inspire your employees or get that raise you deserve, Dr. Luntz has something instructive to say about how language can help. Learn about the phenomenon of transforming mere words into an effective arsenal for the war of perception we all wage each and every day.

Take it from the man who helped craft "The Contract with America," who turned the mild-mannered term "estate tax" into the more politically charged "death tax," who reframed "drilling for oil" into "exploring for energy" – words can and do mean the difference between success and failure. We all submit to the power of language, whether we know it or not. And the right words can give you the edge in any venture.

As Dr. Luntz points out, it’s not what you say – it's what people hear.

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