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luntz global speeches


What’s behind winning campaign slogans and career-ending political blunders?
Why do some communicators resonate and endure when so many others are so quickly forgotten?

The answers lie in the way words can influence and motivate – the way they connect thought with emotion and action.

In his speeches, built on decades of focus group and survey research, Dr. Frank Luntz not only raises the curtain on effective language, but also offers priceless insight into how a term of art spoken at the right moment can get you what you want out of life.

Frank’s engaging, interactive and often humorous presentations show you how to harness the power of ideas through an effective language dictionary that is guaranteed to win over even the shrewdest audience – from voters to consumers, from corporate officers to police officers…and everyone in between.


what's REALLY on the mind of America?


Frank Luntz lets ordinary Americans speak for themselves. He has his fingers on the pulse of American public opinion. But he goes further than traditional opinion research, adding emotional context to rational judgment.

He knows how to bring that knowledge to life.

Frank provides expert insight and analysis that can help you – whether you’re a business leader, a public servant, or hardworking American – understand the thoughts and feelings of any audience...


from a Frank Luntz speech you’ll learn:

For public leaders, you’ll learn how to put a human touch on policies that can often appear anything but. And you’ll come to understand the power of communication and how it can lead to better government. Frank will show you what powerful spoken language looks like.

We’ll say it…no one has a more comprehensive library of presidential debate performances and congressional political advertising in America today than Frank.

In the blink of an eye, he can pick which political ads have the power to change minds and which will end up in the media scrap heap.



This presentation will give you insight on current and future political issues that every lobbyist, government affairs executive and member of Congress wishes they had.

But more than that, you’ll learn the 21 best words for the 21st Century, tailored to your organization, and the 21 words you should never say again...ever.

Frank uses cutting edge technology to show you, in real time, how your audience reacts to your message – word by word, moment to moment. You’ll see exactly where your words win and when your audience isn’t hearing your message.