We took a close look at five of the most important elections for U.S. Senate and the ads that define them.
In a radio interview, Ben Clarke of Luntz Global Partners offers his take on the dynamics of the 2016 presidential election.
As Olympic athletes vied for gold in Rio, companies took to the airwaves and the internet to vie for consumer focus and attention. At Luntz Global Partners, we were ready with our Instant Response Dial Technology to gauge the successes and the struggles of marketing teams looking to make a splash on the global stage.
After a tumultuous week, the Trump campaign needs to recalibrate their message. Frank Luntz visited Fox and Friends to discuss the top changes Team Trump should adopt.
On the eve of the Republican National Convention, Frank Luntz held a focus group with 27 undecided Ohioans on the state of the presidential race.
In an all-female focus group for CBS This Morning, women voters discussed the presumptive 2016 presidential nominees and why they’re skeptical of both candidates.
If the Republican Party doesn’t unify their voters before Election Day, Frank Luntz warns that Democrats will win back the Senate and possibly even the House from a fractured GOP.
Frank Luntz was the keynote speaker at the Vehicle Finance Conference in Las Vegas, where he shared some insightful numbers on what Americans love and hate about the car-buying process.
On CBS’ Face the Nation, Frank Luntz talked to a group of Florida voters from both parties who don’t like either presidential primary frontrunner, Donald Trump or Hillary Clinton.
In partnership with Snapchat, we have conducted a groundbreaking study of America’s first- and second-time voters (ages 18-26).
What’s behind winning campaign slogans and career-ending political blunders? Why do some communicators resonate when so many others are quickly forgotten? The answers lie in the way words can influence and motivate – the way they connect thought with emotion and action. In speeches built on decades of research, Dr. Frank Luntz not only raises the curtain on effective language, but also offers priceless insight into how a term of art spoken at the right moment can get you what you want out of life. Frank’s engaging, interactive, and often humorous presentations show you how to harness the power of ideas through an effective language dictionary that is guaranteed to win over even the shrewdest audience – from voters to consumers, from corporate officers to police officers … and everyone in between. Frank uses cutting-edge technology to show you, in real time, how your audience reacts to your message – word by word, moment to moment. You’ll see exactly where your words win and when your audience isn’t hearing your message.
Frank is the author of three New York Times Best Sellers. Words that Work: It’s Not What You Say it’s What People Hear, explores the art and science of language creation. His second book, What Americans Really Want … Really, addresses the private hopes, dreams and fears of the American people; it reached No. 18 on the bestseller list. His most recent book, WIN, reached No. 2 on Amazon and No. 3 on The New York Times Business Best Seller List in its first month in print.
FRANK’S MOST RECENT BOOK, WIN, REACHED NO. 2 ON AMAZON AND NO. 3 ON THE NYT BUSINESS BEST SELLER LIST IN ITS FIRST MONTH IN PRINT.