Luntz Focus Group Ranks New Holiday Commercials
Frank Luntz talks with the American people about Trump’s controversial “ban on Muslims.”
On Tuesday, November 10th, 2015, approximately 100 Hilton marketing, communications, and human resources executives from across the globe gathered at the Conrad Miami to discuss what makes Hilton unique and develop new strategies for their various brands.
Pollster Frank Luntz joins the program to provide his analysis of the first GOP primary debate that took place in Cleveland, OH on 8/6/15. Luntz comments on Donald Trump’s controversial remarks to debate moderator and Fox News host Megyn Kelly, as well as the overall state of the campaigns the GOP candidates are running.
Pollster Frank Luntz conducts a focus group live after the first Republican debate in Cleveland. Ohio Republicans detail the winners and losers from the debate floor. Many who came in supporting Trump were unhappy with his performance. Most said that Huckabee and Cruz delivered the best performance.
Pollster Frank Luntz recounts his experience interviewing Republican presidential candidates at the Family Leadership Summit in Iowa and his reaction to Donald Trump’s controversial comment on John McCain.
With the recent news about an American military veteran allegedly attempting to join ISIS, Frank Luntz joins the broadcast to share his findings from a recent focus group in which he asked voters about the terrorist organization.
Commercials have grown to become almost as important to the Super Bowl as the game itself. Pollster Frank Luntz conducted a focus group during the Super Bowl, and participants dialed the ads. Here, Luntz shares a few of the best (and worst) ads of the night.
ON election night 1994, as Republicans recaptured the House for the first time in 40 years, I stood in the audience and watched my client Newt Gingrich, who would soon become speaker of the House, declare the beginning of the “Republican revolution.”
Citizens of Ferguson, Missouri continue to experience racial tensions after the shooting of Michael Brown. A focus group on the topic of race in America, led by Frank Luntz, demonstrates how widespread these tensions are in the U.S. and what an emotional issue it is for so many Americans.
What’s behind winning campaign slogans and career-ending political blunders? Why do some communicators resonate when so many others are quickly forgotten? The answers lie in the way words can influence and motivate – the way they connect thought with emotion and action. In speeches built on decades of research, Dr. Frank Luntz not only raises the curtain on effective language, but also offers priceless insight into how a term of art spoken at the right moment can get you what you want out of life. Frank’s engaging, interactive, and often humorous presentations show you how to harness the power of ideas through an effective language dictionary that is guaranteed to win over even the shrewdest audience – from voters to consumers, from corporate officers to police officers … and everyone in between. Frank uses cutting-edge technology to show you, in real time, how your audience reacts to your message – word by word, moment to moment. You’ll see exactly where your words win and when your audience isn’t hearing your message.
Frank is the author of three New York Times Best Sellers. Words that Work: It’s Not What You Say it’s What People Hear, explores the art and science of language creation. His second book, What Americans Really Want … Really, addresses the private hopes, dreams and fears of the American people; it reached No. 18 on the bestseller list. His most recent book, WIN, reached No. 2 on Amazon and No. 3 on The New York Times Business Best Seller List in its first month in print.
FRANK’S MOST RECENT BOOK, WIN, REACHE NO. 2 ON AMAZON AND NO. 3 ON THE NYT BUSINESS BEST SELLER LIST IN ITS FIRST MONTH IN PRINT.