Luntz Global held a focus group during Donald Trump’s first speech to the joint session of Congress, gathering real reactions from everyday Americans in real time.
On Super Bowl Sunday, the commercials are as highly anticipated as the game itself. We dial-tested this year’s ads to separate the winners from the losers.
If you’re not constantly challenging your industry assumptions, you’re at risk of being blindsided by subtle tide shifts in public opinion that swell to waves of outrage.
More top companies are ditching outdated models and ushering in innovative approaches to performance assessment.
Philanthropy is an important way for a company to tell its story. And it’s a narrative people genuinely want to hear, if you can reach them on their terms.
Physical stores can’t just sell a product any more. Consumers are assigning ever more value to the shopping experience, and it’s squeezing brick-and-mortar businesses like never before.
Every year during the holidays, Luntz Global Partners uses our unique Instant Response Dial Sessions to gauge the impact and effectiveness of ads with consumers. This year, holiday marketing wins with a theme of connection.
Throughout Donald Trump’s path to victory, the overwhelming majority of the news media fit the facts to the narrative they wanted to tell. But if you listened closely, you could feel the surge. And this tide has been incoming a long time.
Sports franchises must offer more – and more personalized – in-stadium amenities to meet the evolving demands of fans.
Marketing surrounding the 2016 MLB playoffs played an important part of the biggest World Series celebration in recent memory.
What’s behind winning campaign slogans and career-ending political blunders? Why do some communicators resonate when so many others are quickly forgotten? The answers lie in the way words can influence and motivate – the way they connect thought with emotion and action. In speeches built on decades of research, Dr. Frank Luntz not only raises the curtain on effective language, but also offers priceless insight into how a term of art spoken at the right moment can get you what you want out of life. Frank’s engaging, interactive, and often humorous presentations show you how to harness the power of ideas through an effective language dictionary that is guaranteed to win over even the shrewdest audience – from voters to consumers, from corporate officers to police officers … and everyone in between. Frank uses cutting-edge technology to show you, in real time, how your audience reacts to your message – word by word, moment to moment. You’ll see exactly where your words win and when your audience isn’t hearing your message.
Frank is the author of three New York Times Best Sellers. Words that Work: It’s Not What You Say it’s What People Hear, explores the art and science of language creation. His second book, What Americans Really Want … Really, addresses the private hopes, dreams and fears of the American people; it reached No. 18 on the bestseller list. His most recent book, WIN, reached No. 2 on Amazon and No. 3 on The New York Times Business Best Seller List in its first month in print.