Throughout Donald Trump’s path to victory, the overwhelming majority of the news media fit the facts to the narrative they wanted to tell. But if you listened closely, you could feel the surge. And this tide has been incoming a long time.
Sports franchises must offer more – and more personalized – in-stadium amenities to meet the evolving demands of fans.
Marketing surrounding the 2016 MLB playoffs played an important part of the biggest World Series celebration in recent memory.
Every company makes mistakes. How they respond makes all the difference.
Our tech consumer groups say these attributes must come included with any new device.
When it comes to our personal data, Americans are willing to share, but only if there’s a good reason. The question for companies managing data, simply put, is whether the risk to a customer of giving up a bit of personal information carries enough upside.
A Luntz Global focus group dialed the entire vice presidential debate between Sen. Tim Kaine and Gov. Mike Pence. Here are the highest- and lowest-scoring moments from both candidates.
Here are the highest- and lowest-scoring moments from the first debate between Hillary Clinton and Donald Trump, as recorded in a Luntz Global dial session of undecided voters in Philadelphia.
As Olympic athletes vied for gold in Rio, companies took to the airwaves and the internet to vie for consumer focus and attention. At Luntz Global Partners, we were ready with our Instant Response Dial Technology to gauge the successes and the struggles of marketing teams looking to make a splash on the global stage.
Frank Luntz was the keynote speaker at the Vehicle Finance Conference in Las Vegas, where he shared some insightful numbers on what Americans love and hate about the car-buying process.
What’s behind winning campaign slogans and career-ending political blunders? Why do some communicators resonate when so many others are quickly forgotten? The answers lie in the way words can influence and motivate – the way they connect thought with emotion and action. In speeches built on decades of research, Dr. Frank Luntz not only raises the curtain on effective language, but also offers priceless insight into how a term of art spoken at the right moment can get you what you want out of life. Frank’s engaging, interactive, and often humorous presentations show you how to harness the power of ideas through an effective language dictionary that is guaranteed to win over even the shrewdest audience – from voters to consumers, from corporate officers to police officers … and everyone in between. Frank uses cutting-edge technology to show you, in real time, how your audience reacts to your message – word by word, moment to moment. You’ll see exactly where your words win and when your audience isn’t hearing your message.
Frank is the author of three New York Times Best Sellers. Words that Work: It’s Not What You Say it’s What People Hear, explores the art and science of language creation. His second book, What Americans Really Want … Really, addresses the private hopes, dreams and fears of the American people; it reached No. 18 on the bestseller list. His most recent book, WIN, reached No. 2 on Amazon and No. 3 on The New York Times Business Best Seller List in its first month in print.
FRANK’S MOST RECENT BOOK, WIN, REACHED NO. 2 ON AMAZON AND NO. 3 ON THE NYT BUSINESS BEST SELLER LIST IN ITS FIRST MONTH IN PRINT.