After a tumultuous week, the Trump campaign needs to recalibrate their message. Frank visited Fox and Friends to discuss the top changes Team Trump should adopt.
On the eve of the Republican National Convention, Frank Luntz held a focus group with 27 undecided Ohioans on the state of the presidential race.
In an all-female focus group for CBS This Morning, women voters discussed the presumptive 2016 presidential nominees and why they’re skeptical of both candidates.
If the Republican Party doesn’t unify their voters before Election Day, Frank warns that Democrats will win back the Senate and possibly even the House from a fractured GOP.
One week before the pivotal Indiana Republican primary, Frank asked a group of Hoosier voters what they’re looking for in a presidential candidate.
Political attack ad season is in full bloom. Frank takes a closer look at recent ads that are resonating with voters – and those that aren’t hitting the right notes.
Frank was the keynote speaker at the Vehicle Finance Conference in Las Vegas, where he shared some insightful numbers on what Americans love and hate about the car-buying process.
On CBS’ Face the Nation, Frank talked to a group of Florida voters from both parties who don’t like either presidential primary frontrunner, Donald Trump or Hillary Clinton.
After violent clashes between protesters and Donald Trump supporters in Chicago this past weekend, Frank went on Fox & Friends to discuss rising tensions in the 2016 race.
After a town hall with Democratic presidential candidates Hillary Clinton and Bernie Sanders in Detroit, Frank asked a group of Michigan voters how they felt about the Q&A.
What’s behind winning campaign slogans and career-ending political blunders? Why do some communicators resonate when so many others are quickly forgotten? The answers lie in the way words can influence and motivate – the way they connect thought with emotion and action. In speeches built on decades of research, Dr. Frank Luntz not only raises the curtain on effective language, but also offers priceless insight into how a term of art spoken at the right moment can get you what you want out of life. Frank’s engaging, interactive, and often humorous presentations show you how to harness the power of ideas through an effective language dictionary that is guaranteed to win over even the shrewdest audience – from voters to consumers, from corporate officers to police officers … and everyone in between. Frank uses cutting-edge technology to show you, in real time, how your audience reacts to your message – word by word, moment to moment. You’ll see exactly where your words win and when your audience isn’t hearing your message.
Frank is the author of three New York Times Best Sellers. Words that Work: It’s Not What You Say it’s What People Hear, explores the art and science of language creation. His second book, What Americans Really Want … Really, addresses the private hopes, dreams and fears of the American people; it reached No. 18 on the bestseller list. His most recent book, WIN, reached No. 2 on Amazon and No. 3 on The New York Times Business Best Seller List in its first month in print.
FRANK’S MOST RECENT BOOK, WIN, REACHED NO. 2 ON AMAZON AND NO. 3 ON THE NYT BUSINESS BEST SELLER LIST IN ITS FIRST MONTH IN PRINT.