Ad Creation & Testing

Ad Creation & Testing

We use our research findings to create marketing spots proven to work, so that our clients don’t waste time and money on ads that don’t. It’s the reason why so many businesses have turned to us to refresh their creative.

WHAT WE DO

Two thousand ads. We’ve tested that many taglines, visuals, and narratives. And we know what works and what doesn’t.

Here’s the deal. You can have the funniest, cleverest, or most emotional ad ever crafted – but if it’s not delivering the right messages, it’s creative time, energy, and money wasted. That’s why, beyond testing and refining your campaign, we go to the root of the challenge – assessing whether you’re communicating the most effective and beneficial message possible.

Two thousand ads. We’ve tested that many taglines, visuals, and narratives. And we know what works and what doesn’t.

Some have been for ad firms who want a partner in the creative process. Some have been for companies who want an independent voice to guarantee impact. And we’ve even done it for The Today Show, Good Morning America, Nightline, and the cable news channels.

Why have so many people turned to us to learn whether they’ve found the words that work? We understand audience attention.

We operate on a simple philosophy:

Every second counts.
Every word matters.
Every visual must have impact.