Crisis Management

Crisis Management

In times of crisis, you have one shot to get it right. That’s it. And that’s precisely why gut feelings and guesswork won’t cut it. It’s not enough to think your response will work. You have to be CERTAIN.

WHAT WE DO

Because our roots are in politics, we’re well-versed in operating during tense moments of crisis. We do everything fast – and we are hardwired to get it right every time.

The skill and speed of your reaction can make a massive impact when managing a crisis. But what really matters are the specifics – the details that turn a problem into a disaster.

Think about it:

Shouldn’t some crisis management guru have told the CEOs of the major auto companies NOT to fly on three separate private jets to testify before Congress? Well, they didn’t.

Shouldn’t some public relations expert have told the former CEOs of Merrill Lynch, Home Depot, AT&T, and Pfizer NOT to take a huge bonus the same year that their companies’ stock, profits, and employment all suffered? Well, they didn’t.

Because our roots are in politics, we’re well-versed in operating during tense moments of crisis. We do everything fast – and we are hardwired to get it right every time.