Issues & Answers

Issues & Answers

We do more than just measure public support for your policies or products. We couple big ideas with world-class language so that you take hold of the news cycle.

WHAT WE DO

Silence is no longer an option. The news cycle never ends. Either you determine the message or someone else will.

We control the tone and timing of the debate through carefully crafted language that puts the public on your side.

We changed the “estate tax” to the “death tax.” That changed the course of legislative history.

We changed “global warming” to “climate change.” Even opponents acknowledged how those two words significantly impacted the public debate.

We changed “drilling for oil” to “exploring for energy.” That helped energy companies secure the rights to develop more energy resources right here in America.

We changed “school choice” to “parental choice” and “vouchers” to “opportunity scholarships.” That has helped education reform efforts in more than a dozen states.

Silence is no longer an option. The news cycle never ends. Either you determine the message or someone else will.

Time after time, we have helped clients succeed in changing the course of the debate, and the impact can be measured in the hundreds of millions of dollars.