Product Positioning & Marketing

Product Positioning & Marketing

Marketing isn’t about consumers. It’s about real people. It’s about storytelling. It’s about establishing a human connection. It’s that personal touch that turns a consumer good into an essential part of daily life.

What We Do How We Do It

Establish a lasting, meaningful connection with consumers that turns a consumer good into an essential part of daily life.

Some researchers say they know consumers. That’s fine, but we know people – the emotions, mindsets, and priorities that make us all tick.

We understand people the way psychologists and anthropologists do, which allows us to identify motivations and patterns. And it all begins with listening.

Our research is about connecting public hopes and personal tastes to the products and services that will change the way we live.

We’ve brought new products to market and revitalized brands in almost every industry, nationally and globally:

• We’ve helped top beverage companies launch not only new packaging, but entirely new tastes.
• We’ve helped financial services clients craft offerings that truly excite elite investors.
• We’ve helped healthcare companies create new patient-centered plans.
• We’ve applied customer opinion to help hotels, casinos, and luxury travel companies curate one-of-a-kind experiences for their guests.

We will show you exactly what features, prices, and packaging will appeal to your consumers – and which attributes will help you stand out from the competition.