“AT LUNTZ GLOBAL, TEAMWORK IS ONE OF THE MOST IMPORTANT POLICIES WE HAVE. YOU CAN MEET THE FANTASTIC AND HARDWORKING TEAM THAT KEEPS LUNTZ GLOBAL THE MOST CURRENT AND FAST MOVING COMPANY ON THE MARKET.”
Founder and ChairmanREAD MORE ABOUT FRANK LUNTZ
Frank Luntz is one of the most honored and expert communication professionals in America today.
Pioneering the “Instant Response” technique that dives into the intersection of communications and public opinion to deliver precise corporate and campaign data, his focus groups have become so influential in political and private circles that Barack Obama had this to say following the PBS presidential debate:
“When Frank Luntz invites you to his focus group, you talk to his focus group.”
Dr. Luntz’s public opinion work spans the globe and nearly every industry. Working for more than 50 Fortune 500 companies and CEOs, Dr. Luntz advises on issues ranging from energy to education, retail to design.
He has written, supervised, and conducted more than 2,500 surveys, focus groups, and ad tests across 24 countries and six continents. He has served as an election consultant and commentator in Canada, Britain, Israel, Ireland, Germany, Austria, the Netherlands, Australia, Venezuela, and Ukraine.
Most recently, Dr. Luntz has worked for CBS News as a crisis communications expert and political analyst. He has conducted live, televised focus group sessions for all three broadcast networks, two cable news channels, and PBS, as well as for The Wall Street Journal, Newsweek, The New Yorker, The Times of London, and U.S. News & World Report.
Since 2007, he has been the “Focus Group Czar” for Fox News, conducting over 100 sessions in more than 20 states, as well as co-hosting several live hour-long prime time specials and dial sessions during every presidential debate.
And in 2001, Dr. Luntz won the coveted Emmy Award for his reoccurring segments on MSNBC/CNBC’s “100 Days, 1000 Voices.”
Dr. Luntz is the author of three New York Times Best Sellers. Words that Work: It’s Not What You Say it’s What People Hear, explores the art and science of language creation. His second book, What Americans Really Want … Really, addresses the private hopes, dreams and fears of the American people. His most recent book, WIN, reached No. 3 on The New York Times Business Best Seller List. He has written about the power of language for The Wall Street Journal, The New York Times, Los Angeles Times, Financial Times, The Times of London, and The Washington Post.
Dubbed “the Nostradamus of pollsters” by Sir David Frost, named one of the four “Top Research Minds” by Business Week, called the “hottest pollster” by The Boston Globe, and a winner of The Washington Post’s coveted “Crystal Ball” award for being the most accurate pundit, Dr. Luntz has taught courses at Harvard University, the University of Pennsylvania, and George Washington University.
PresidentREAD MORE ABOUT ALYSSA SALVO
As the president at Luntz Global, Alyssa Salvo provides comprehensive communication strategies to a wide range of clients, including Fortune 500 companies, nonprofits, trade associations, and sports organizations. Specific clients she has advised include the NFL, Fox Sports, Google, the University of Phoenix, Westfield, and countless others.
Alyssa’s guidance ranges from crisis communication to policy advocacy, reputation issues to consumer challenges. In addition to the language-centric work for which LG is traditionally known, she also specializes in programmatic strategies for television networks, where she provides direction on tone, talent, layout, and content for a variety of shows.
Her in-depth understanding of public opinion stems from hundreds of dial sessions she’s conducted both nationally and globally. As part of the research process, she leads diverse teams of colleagues in executing a wide range of client end-products, including media training, presentations, and Luntz Global’s patented Language Dictionaries.
Before working at Luntz Global, she was a project coordinator at Luntz, Maslansky Strategic Research, where she worked for a half-dozen industry-leading companies.
She is a graduate of Princeton University, with a degree in politics. At Princeton, her concentration was on modern American politics, specifically the fundamentals of campaigns and elections.
PartnerREAD MORE ABOUT BEN CLARKE
Ben Clarke is a partner with the firm.
Hired out of college as a speechwriter, he has written for presidents, princes, and prime ministers.
In addition to his work as a longtime senior political writer and corporate messaging advisor for Luntz Global, he has held myriad posts in the political world. He was the chief political speechwriter for U.S. Senate Majority Leader Bill Frist, a communications consultant for Rudy Giuliani’s 2008 presidential campaign, political writer and messaging advisor for the U.S. Chamber of Commerce’s ’08 and ’10 nationwide political outreach campaigns, and speechwriter for RNC Chairman Reince Priebus.
He has worked on countless House, Senate and Gubernatorial campaigns across America. He has also worked on or covered campaigns in Ukraine, Georgia and Greece.
On the corporate side, he has helped craft language for countless Fortune 100 and nationally renowned CEOs – from Pfizer to FedEx; Google to Guggenheim Partners.
A resident of Boston, his religion is the Red Sox.
PartnerREAD MORE ABOUT MATT GEORGE
Matt George is a partner as well as media and visual communications director at Luntz Global.
He puts his creativity to good use by finding the right words and images that make a difference. Matt attended the University of Michigan in Ann Arbor, where he received dual bachelor’s degrees in film/video studies and political science, and has since continued his education at The George Washington University’s Elliot School of International Affairs, earning a master’s degree in security policy studies.
Matt’s passion for the moving image has translated to advertising video and print work for Fortune 500 companies, nonprofits, and political campaigns that competes – and wins – against some of the nation’s top advertising firms.
PartnerREAD MORE ABOUT NICK WRIGHT
Nick Wright has been tied up at gunpoint while campaigning to rid Zimbabwe of Robert Mugabe. He has come under fire while polling for one of Iraq’s first democratic elections. He inhaled tear gas in Islamabad while establishing the Malala Campaign for girls’ education in Pakistan.
During those same years, he also designed and executed some of the most successful branding, reputational, and corporate campaigns in Australia and around the globe – including one that precluded the removal of a prime minister!
He began his career as a researcher and speechwriter at Westminster, and over the past few years has polled, fought, and won political, corporate, and charitable campaigns in over 25 countries. He specializes in designing deep – and accurate – opinion research, as well as winning communication strategies for leaders in all spheres.
He pioneered Luntz Global’s latest message/language poll techniques in Australia and is a certified QPMR, MSc, Council Member of the Royal Institute of International Affairs in Sydney.
His commentary and analytical waffle is occasionally featured in the Sydney Morning Herald, The Australian, the BBC, and Radio Hong Kong. He is also a sometime guest lecturer at the University of Sydney’s International Relations and US Studies Centre, in 2013 delivering a special lecture on Niccolo Machiavelli’s The Prince, exactly 500 years after the work’s first publication.
He divides his time between Australia, the U.S., and his home country of Great Britain.
William (Bill) Duvall
CFOREAD MORE ABOUT WILLIAM (BILL) DUVALL
William (Bill) Duvall is Luntz Global’s CFO.
He is a financial professional with over 25 years’ experience in public, private and governmental accounting and tax areas. A licensed Certified Public Accountant (CPA) in multiple states as well as a Certified Valuation Analyst (CVA), Bill has worked with Frank Luntz for over 20 years in various capacities.
He heads up the administrative arm of the organization, including finance and human resources.
Vice President of Quantitative ResearchREAD MORE ABOUT BETH YOURA
Beth Youra directs the qualitative, quantitative, and analytical methods that help businesses achieve their goals. Whether working with large data sets or multifaceted business strategies, she excels at distilling complexity down to actionable, practical solutions.
Beth previously worked at Gallup, Verizon, and Startec Global Communications leading consulting, research, analytics, and marketing engagements.
She is a graduate of American University in Washington, D.C. and received her Master of Business Administration from the University of Maryland’s Robert H. Smith School of Business.
Vice PresidentREAD MORE ABOUT LOWELL BAKER
Lowell Baker is a vice president with Luntz Global, specializing in political and policy communications research, language, and strategy.
Lowell first joined the Luntz team in 2002, after graduating from The American University. He then earned a Juris Doctor from Florida State University, cum laude, during which time he also worked in the administration of Florida House Speaker Marco Rubio. After joining the Florida Bar, he reunited with Dr. Luntz in 2009 to launch “The Word Doctors,” which today is Luntz Global.
A veteran moderator and pollster, Lowell has listened to, and learned from, countless American and international voices to truly understand who they are, how they feel, and how to reach them on the most challenging policy issues of our times.
Vice PresidentREAD MORE ABOUT KELLY GERSON
Kelly Gerson is a vice president with the firm, working with the country’s top companies and organizations in industries spanning from education to entertainment, CPG to travel and tourism, life sciences to finance.
In all of these fields, her focus specializes in bringing a touch of the creative to the corporate, breathing new life to business narratives, executive speeches, product campaigns – any and all external-facing communications.
She is a graduate of Boston College.
Vice PresidentREAD MORE ABOUT PHILLIP MORRIS
Phillip Morris is a vice president at Luntz Global Partners where he advises Fortune 500 companies and organizations across industries to help clients build their brand and shape corporate reputation with language that wins.
An expert in healthcare and energy, he has deep communications experience advising clients on everything from crisis management and investor relations to brand advertising and public relations. He manages all aspects of client engagement, including research, strategy, and message development.
Prior to Luntz Global, Phillip worked as a director at Purple Strategies, where he managed fully-integrated brand and public affairs campaigns for Fortune 500 companies, trade associations, and nonprofits throughout the country. He has experience working with leading brands like Citi, BP, Intuit, and MillerCoors across a variety of industries, including energy, financial services, technology, education, healthcare, and consumer packaged goods.
Phillip has also worked on political campaigns for presidential, Senate, and gubernatorial candidates, including Barack Obama, Jeanne Shaheen, and Chris Christie. He has worked on Capitol Hill in the office of U.S. Senator Jeanne Shaheen. He has spoken at national conferences, board meetings, and the Harvard Kennedy School of Government.
He is a graduate of Harvard University with a degree in government, and currently resides in Washington, D.C.
Senior Project DirectorREAD MORE ABOUT DAVID KNAUS
David Knaus is a senior project director with Luntz Global where he crafts winning messaging strategies for both political and corporate clients.
Prior to joining Luntz Global, he was a political operative in Colorado where he helped revamp the Republican Party’s organizational strategy in the state he calls home. Previously, he worked in Washington, D.C. for two different government and public relations consulting firms representing diverse clientele that spanned Fortune 500 companies, international governments, non-profits, academic institutions, and state and local governments.
He graduated from Denison University in Granville, Ohio where he was a member of the Richard G. Lugar Program in Politics and Public Service.
Communications AdvisorREAD MORE ABOUT LIZ BRINKERHOFF
Liz Brinkerhoff is a communications advisor with Luntz Global.
She previously worked for Senator and Governor Jon Corzine, Senator Evan Bayh and Senator Mark Begich, where she provided subject area expertise on Defense, Veterans, Financial Services, Tax, and Appropriations issues.
Her most recent role was at Catalyst Inc, where she collaborated with Fortune 500 member companies to reach strategic corporate diversity goals and also supported Catalyst in reaching critical government affairs objectives.
Liz resides in the Washington, D.C. area, and is a graduate of Rutgers University.
Communications AdvisorREAD MORE ABOUT TOM RODRIGUEZ
Tom Rodriguez is a communications advisor with Luntz Global.
Utilizing the language proven to persuade, Tom works with industry leaders, thought-movers, and political candidates, campaigns, and committees to drive the conversation and shape opinions. Spanning the industries of transportation, energy, entertainment, sports, and education, Tom is equally equipped and experienced in writing speeches, crafting surveys, and delivering effective communications strategies and tactics.
Tom has worked on and advised numerous local, state, and national campaigns across America providing communications, research, and development expertise. He was a fundraiser for several Republican members of Congress and single issue 501(c)4 groups specializing in major donor and federal PAC outreach. He also served as an advance consultant on Mitt Romney’s 2012 presidential campaign.
Tom is an elected member of the Kensington Town Council in Montgomery County, Maryland. He is a graduate of the University of Florida and Florida State University.
Communications AdvisorREAD MORE ABOUT CAROLYN ROEDERER
Carolyn Roederer is a communications advisor for Luntz Global.
She is a graduate of Harvard College, where she studied government and archaeology with a focus in American politics and quantitative methods.
While in school, Carolyn interned on Capitol Hill and with a political strategy firm working on polling and data analysis.
Director of Recruiting and OutreachREAD MORE ABOUT JESSICA WITTLAND
Jessica Wittland is our Director of Recruiting and Outreach, working to bring respondents into Luntz Global’s unique focus group community and coordinate the recruitment of panelists for each instant response dial session.
Before joining the Luntz Global team, Jessica spent over five years at Delve Marketing Research, where she managed a facility and clients, helping to recruit various research projects across the country.
Under Jessica’s direction, the Recruiting and Outreach Department oversees hundreds of focus groups each year.
Recruitment and Outreach StrategistREAD MORE ABOUT STEPHANIE ARONSON
Stephanie Aronson works to bring respondents into Luntz Global’s unique focus group community, coordinating the recruitment of panelists for each instant response dial session.
Before joining the Luntz Global team, Stephanie spent eight years at Delve/Focus Pointe Global Marketing Research, where she was Assistant Managing Director of the Recruiting Center, managing the project and interviewing staff for hundreds of studies across the country each year.
In her free time, Stephanie enjoys painting, cooking, and spending time with her pets.
Digital EditorREAD MORE ABOUT MATTHEW STANDERFER
Matthew Standerfer works at the intersection of message and design as a content editor and media analyst.
He has tailored digital strategies for organizations in news media, education, and retail. A journalist by trade, he previously worked on Capitol Hill as a politics reporter covering border issues, campaign finance, and Arizona’s Congressional races.
He holds a Bachelor of Arts degree in English from the University of Notre Dame and a Master of Mass Communication degree from the Walter Cronkite School of Journalism at Arizona State University.
He is based in Washington.
Media DirectorREAD MORE ABOUT SUZANNE CONTE
Suzanne Conte manages the audiovisual component of Instant Response dial research at Luntz Global.
From sports to entertainment, business to politics, she oversees the dial-testing of multimedia content at focus groups across the U.S. and abroad. That methodology yields the results we use to determine what messaging works – and what doesn’t – giving our clients a distinct competitive edge. In addition, she creates video and print ads that compete head-to-head against offerings from the nation’s top agencies.
Suzanne joined the firm in 2012 and is based in Washington, D.C. Prior to joining the Luntz Global team, she worked as a Video Editor at the Association for Psychological Science, and as the Outreach Assistant on a documentary film promotional campaign at State of the Art, Inc, an Academy Award-winning production company.
She earned a Master of Fine Arts in film and electronic media from American University, and studied filmmaking in Prague. She earned a Bachelor of Arts in communication studies, with an emphasis in film theory and a minor in sociology, at Virginia Tech.
Media StrategistREAD MORE ABOUT TYLER MCDONALD
Tyler McDonald runs the technical operations to dial-test multimedia content at focus groups across the U.S. and abroad. Tyler also creates presentations integrating quantitative and qualitative data for political and corporate clients.
He has extensive experience in management consulting, finance, and logistics. Prior to joining Luntz Global in 2015, Tyler was a Senior Consultant for Booz Allen Hamilton, leading data analysis, financial analysis, and program management across the defense market. He also worked for Romney for President 2012 in Virginia.
Tyler is a graduate of The George Washington University where he earned a Bachelor of Arts in Political Science (Public Policy) and International Affairs. He has also earned a certificate in International Business Management from Georgetown University.
Tyler currently resides in Washington, D.C. In his free time, you can find him hiking in the D.C. Metro Area and planning his next global backpacking adventures.
Executive Assistant to Frank LuntzREAD MORE ABOUT ALEXIS SOPER
Alexis Soper is the Executive Assistant to Frank Luntz, specializing in complex logistics, communication and event planning.
Prior to joining Luntz Global Partners, Alexis worked as an Executive Assistant at Ian Schrager Company and Morgans Hotel Group. She previously held the position of Director of Scheduling for the New York State Senate Majority Leader.
Alexis attended the University of Tampa. She currently resides in downtown Manhattan and never misses a Soul Cycle class!
Executive AssistantREAD MORE ABOUT LAUREN CAMERON
Lauren Cameron is an Executive Assistant with the firm, providing high-level administrative support and ensuring all corporate operations run smoothly.
She brings a breadth of experience gained from working hands-on in the exciting and fast-paced world of public relations. Most recently, she served as a Celebrity and Community Engagement Coordinator for U.S. Fund for UNICEF, where she was tapped to manage complex travel and corporate meeting scheduling, streamline communications between company departments and outside clientele, and coordinate and execute corporate events.
Lauren received her Bachelor of Arts in Marketing Communication from Columbia College in Chicago, where her studies also took her abroad to Cannes, France to focus on entertainment marketing.
Currently, Lauren resides in upper Manhattan and is an avid foodie (with an intense Nutella addiction). She spends her spare time sampling the city’s restaurant scene.
Research ManagerREAD MORE ABOUT MEG FLOYD
Meg Floyd has been the research manager at Luntz Global since 2012, where she conducts primary research and directs the company’s internship program.
She graduated with a Bachelor of Arts in history from the University of South Florida, St. Petersburg and has been published in peer-reviewed scientific publications for research conducted while interning at the U.S. Geological Survey’s Coastal and Marine Science Center.
She currently lives with her husband and dogs in Denver, where she teaches historical fencing for a hobby.
Research AssistantREAD MORE ABOUT PETE HELMS
Pete Helms provides data sourcing and compilation for the project staff.
He served in the U.S. Air Force as a Fusion Analyst in the Air Force ISR Agency, providing near-real-time intelligence reporting and analysis in theaters spanning the globe, including the Battle of Marjah and 2010 Haiti Earthquake Relief missions. He has degrees in liberal arts, fine arts, and linguistics.
He enjoys tabletop gaming and spending time in Michigan’s diverse outdoors.
Research AssistantREAD MORE ABOUT NATHEN ILLIDGE-WELCH
Nathen Illidge-Welch has been with Luntz Global since 2013, assisting with research support, focus group preparation, and messaging creation.
He graduated with his Bachelor of Arts in costume design and technology and his Bachelor of Arts in psychology, focusing on research, from Christopher Newport University in Newport News, Virginia.
While in school he was a student research assistant, running tests and collecting data based on sleep deprivation and reaction time of students. He presented both qualitative and quantitative research findings at state conferences.
Upon graduating college he constructed and designed costumes for numerous regional theaters around the country.
He currently resides in New Orleans.
Research AssistantREAD MORE ABOUT JOEL PELOVITZ
Joel Pelovitz provides information collection and reference material composition supporting Luntz Global focus groups around the world.
Joel brings an analytical approach to project support and problem-solving. His experience includes consecutive internships at the National Museum of American History, as well as marketing work for The Literacy Center of the Lehigh Valley in Allentown, Pennsylvania.
He holds a bachelor’s degree in history and business from Muhlenberg College.
Joel currently resides in Nashua, New Hampshire, where he enjoys writing music and biking the local terrain.
Research AssistantREAD MORE ABOUT IAN SHETRON
Since joining Luntz Global in 2011, Ian Shetron has provided research, language, and support for all areas of the firm.
Ian attended The George Washington University for political science.
He currently resides in Michigan where he enjoys admiring pre-modern architecture, as well as hearing and performing jazz music.