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What’s behind winning campaign slogans and career-ending political blunders? Why do some communicators resonate when so many others are quickly forgotten? The answers lie in the way words can influence and motivate – the way they connect thought with emotion and action. In speeches built on decades of research, Dr. Frank Luntz not only raises the curtain on effective language, but also offers priceless insight into how a term of art spoken at the right moment can get you what you want out of life. Frank’s engaging, interactive, and often humorous presentations show you how to harness the power of ideas through an effective language dictionary that is guaranteed to win over even the shrewdest audience – from voters to consumers, from corporate officers to police officers … and everyone in between. Frank uses cutting-edge technology to show you, in real time, how your audience reacts to your message – word by word, moment to moment. You’ll see exactly where your words win and when your audience isn’t hearing your message.


Frank is the author of three New York Times Best Sellers.  Words that Work: It’s Not What You Say it’s What People Hear, explores the art and science of language creation.  His second book, What Americans Really Want … Really, addresses the private hopes, dreams and fears of the American people; it reached No. 18 on the bestseller list.  His most recent book, WIN, reached No. 2 on Amazon and No. 3 on The New York Times Business Best Seller List in its first month in print.