Matt George, partner and director of media and visual communications within Luntz Global Partners, leads some of the most impactful messaging strategies, creative concepts, and contextual audience segmentation analysis available on the market. His clients include Fortune 500 companies, nonprofits, entertainment producers, tech companies, and trade associations. He’s perhaps best-known for leading HBO’s groundbreaking communications research in addition to work with The College Board, Facebook, AARP, Google, The Fred Rogers Company, Netflix, Papa John’s, and many, many more.
Matt’s research approach is grounded in attention-to-detail and a focus on understanding the context of why consumers behave the way that they do. His ability to create compelling narratives from data analysis and his love of quantitative research has constructed the strong strategic framework upon which many creative campaigns are built.
His passion for the moving image has translated into creative work for corporate and political campaigns that competes – and wins – against the nation’s big advertising firms, at a fraction of the cost.
Matt attended the University of Michigan in Ann Arbor, where he received dual bachelor’s degrees in film/video studies and political science, and has a Masters of International Security Policy Studies from The George Washington University’s Elliot School of International Affairs. He lives in Alexandria, Virginia with his wife and two children.